SEO, short for search engine optimization, is the process of improving a website’s ranking in organic search results and the quantity and quality of traffic coming to it. Breaking this down further, SEO guidelines help professionals design and develop websites in a way that increases a site’s visibility for relevant searches.
To do this, crawlers from search engines like Google or Bing will read each website and determine if the content that people will find relevant and useful to what was searched. The more helpful and related that the website is, the higher it will appear on the search rankings making high-quality content a major contributing factor to a strong SEO.
Content on a website can include blogs, articles, infographics, e-books, and descriptions of the company and its products and services. Ways to make content strong for SEO include writing to the right people with targeted keywords, increasing page loading speed, adding visuals, and formatting content for featured snippets.
Readability is also important in creating strong content. This means creating content that is organized, logical, simple, clear, and helpful. The length of content matters too. For optimal SEO results, it is said to write blog posts from 1,200 to 3,500 words, depending on its purpose. Also, the longer a reader stays on a website, the better. The reading time signals to Google if a particular web page is relevant to the search query and helps Google determine whether to show that web page more or less to web audiences.
The basic SEO process involves figuring out what a company’s customers are actually searching for, utilizing target keywords to optimize a web page, making their website accessible to search engines and people, having other websites link to that site, and finally measuring the SEO campaign success.