What is a Scamp in Marketing?

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A scamp is a sketch of an idea that helps bring your design concept to life. It doesn’t need to be a high-quality drawing. The point is to visualize the design and hash out initial creative ideas.

When to Use a Scamp Drawing

For UX designers, scamps are a wireframe with additional visual design information. Designers create scamps in the beginning stages of a project to communicate their creative concepts to clients, team members, or bosses. 

How Scamps Help Clients Give Feedback

Scamps are often used to help clients visualize the campaign ideas without getting stuck on details. If you present a concept that looks too polished, clients can view it as unchangeable.

Keep Clients Focused on the Big Picture

Informal sketches allow clients to focus on the bigger picture. This more abstract presentation will help you gain feedback on the overall layout and impact. It will also prevent clients from getting distracted by a particular image, color, or font choice they dislike. 

Test Whether the Concept Works

When it comes to scamps, doing less work upfront can help you produce a better design in the end. Presenting a simplistic doodle that lacks typefaces, copy, or photography may seem counterintuitive, but it allows you to test the impact of your design before moving forward. The primary question you want to answer when you’re presenting a scamp is, “Does the concept work?”

Scamp VS Prototype

While scamps are excellent for outlining, planning, and visualization, they cannot replace a design’s working prototype. Be careful not to confuse scamps with paper prototypes. Though they may look the same, they have a few key differences. 

Paper Prototyping for User Experience

Paper prototyping is essentially a scamp used to test a user experience or interface project. It also often involves a script. These prototypes help figure out things like where to put navigation buttons.

Scamp is for Print, Prototyping is for Digital

A scamp is a reference for what a design will look like in an application like InDesign. Typically these designs will be printed. On the other hand, paper prototyping is primarily for designs that will be digital (like web pages or apps).

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