Agile
Agile is a type of project management often used for software development. Agile management involves customer research to ...
Learn about this term Marketing Vocab
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Ai
Adobe Illustrator, Ai for short, is a vector-based program in the Adobe Creative Suite. Unlike Photoshop, which uses ...
Learn about this term Analytics
Broadly, analytics is qualitative data and research. It is the tools and thought processes around collecting data points ...
Learn about this term Back End Development
Back-end development refers to the server-side web application logic that deals with communication between a server, application, and ...
Learn about this term Bleed
Art director, Mehemed Fehmy Agha, designed the first full bleed image for a 1930's issue of Vogue magazine. ...
Learn about this term Card Sorting
Card sorting is a user experience research method where users organize topics into groups on cards, hence the ...
Learn about this term CMYK
CMYK stands for cyan, magenta, yellow, and key(which means black) and refers to the ink colors used in ...
Learn about this term Content Audit
The process of analyzing and evaluating the elements and information on a website is called a content audit. ...
Learn about this term Creative Cloud
The Creative Cloud is a collection of all the design applications Adobe provides, like Photoshop, Illustrator, and InDesign. ...
Learn about this term DPI PPI
DPI (dots per inch) and PPI (pixels per inch) both describe the resolution of an image. If you ...
Learn about this term EPS
An EPS file is an encapsulated postscript file type. These types of graphics files most often contain vector ...
Learn about this term Front End Development
Front-end development deals with the client side of an application where users see and interact with that web ...
Learn about this term GIF
In 1987, GIFs, or Graphical Interface Formats, were created by Compuserve. This new file format produced an ideal ...
Learn about this term Graphic Designer
A graphic designer is a professional who uses design elements like typography, motion graphics, or images to communicate ...
Learn about this term Grid
A grid is a concept in graphic design used for organizing content. It is a structure composed of ...
Learn about this term High Fidelity Prototype
Once you are far enough along in a project, you can start to put together high fidelity prototypes ...
Learn about this term Information Architecture
Information architecture refers to the structural design of a website and mobile applications constructed through organizing and labeling ...
Learn about this term JPEG
JPEG is short for joint photographic experts group. JPEG is probably the best file type to use for ...
Learn about this term Kerning
Kerning concentrates on adjusting the space between two specific characters. Characters have various widths, and proportionally distancing them ...
Learn about this term Keyword Research
Keyword research is a key component of search engine optimization that involves finding search terms or phrases that ...
Learn about this term Leading
Leading, pronounced “ledding”, is a typography term that refers to the space between lines of text and is ...
Learn about this term Link Building
Link building refers to the process of acquiring and increasing the number and quality of internal and external ...
Learn about this term Low Fidelity Prototype
A low fidelity prototype is a prototype where you are intentionally making it not look like a final ...
Learn about this term Marketing
Marketing is the activities a company does to assist sales and promote the buying or selling of a ...
Learn about this term Native App
A native application is a software program built in a particular programming language for a certain platform or ...
Learn about this term Paper Prototype
A paper prototype is a type of lowest of low prototypes when it comes to its fidelity. This ...
Learn about this term A portable document format is more commonly known as a “PDF.” You’ve undoubtedly experienced a lot of these ...
Learn about this term Personas
Personas are fictional characters created by professionals to represent different users for products, services, websites, or brands. A ...
Learn about this term PNG
PNG stands for portable network graphics. You'll sometimes hear people refer to this common file type as a ...
Learn about this term Portfolio
In graphic design, a portfolio is used to win clients and projects. It is a culmination of your ...
Learn about this term PSD
A PSD file is an Adobe Photoshop Document. It's the primary file type for anything you create in ...
Learn about this term Raster Graphics
A raster graphic is An image that is pixel-based or bitmapped. It is one of the digital design ...
Learn about this term RGB
RGB is an acronym for red, green, and blue. You can combine these three colors to reproduce a ...
Learn about this term Sales
Sales are the process of promoting and selling goods and services. Being a good salesperson is not easy. ...
Learn about this term Scamp
A scamp is a sketch of an idea that helps bring your design concept to life. It doesn't ...
Learn about this term SEO
SEO is short for search engine optimization. It is the process of improving a website to increase the ...
Learn about this term Site Map
A sitemap is a model that provides information about pages, videos, and other files on your site, such ...
Learn about this term SquareSpace
Squarespace is a website building and hosting software service that contains pre-built website templates and uses drag and ...
Learn about this term SVG
A scalable vector graphic (SVG) is a vector-based file that can be scaled to any size without losing ...
Learn about this term Traffic Estimation
How to Do Traffic Estimation Right: Choosing Your Tools & Metrics To Use Simply put, traffic estimation calculates ...
Learn about this term Typography
Typography describes the art of styling and arranging letters, numbers, and symbols to appear in blocks of type ...
Learn about this term UI
UI stands for user interface; this term encompasses the relationship between people and web and mobile applications. Decisions ...
Learn about this term User Journey
The term user journey is often used with software and describes the culmination of experiences a person has ...
Learn about this term UX
The term user experience was coined by Don Norman, founder of the Nielsen Norman Group, in 1993 when ...
Learn about this term Vector Graphics
Vector graphics are made of paths that consist of thin lines and curves. They are created by drawing ...
Learn about this term Visual Hierarchy
Hierarchy is a principle of design used to organize a structure of different levels of authority to show ...
Learn about this term Wireframe
A wireframe is a low fidelity prototype that can be created by hand, on a piece of paper ...
Learn about this term WordPress
WordPress is an open-source content management system that allows people with little to no web experience to create ...
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