Marketing Vocab

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Agile

Agile is a type of project management often used for software development. Agile management involves customer research to ...
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Ai

Adobe Illustrator, Ai for short, is part of the massive Adobe Creative Suite and is a vector-based creative ...
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Analytics

Broadly, analytics is qualitative data and research. It is the tools and thought processes around collecting data points ...
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Back End Development

Back-end development refers to the server-side web application logic that deals with communication between a server, application, and ...
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Bleed

Art director, Mehemed Fehmy Agha, designed the first full bleed image for a 1930's issue of Vogue magazine. ...
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Card Sorting

Card sorting is a user experience research method where users organize topics into groups on cards, hence the ...
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CMYK

CMYK stands for cyan, magenta, yellow, and key(which means black) and refers to the ink colors used in ...
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Content Audit

The process of analyzing and evaluating the elements and information on a website is called a content audit. ...
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Creative Cloud

The Creative Cloud is a collection of all the design applications Adobe provides, like Photoshop, Illustrator, and InDesign. ...
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DPI PPI

DPI stands for dots per inch. PPI stands for pixels per inch. Both these words are describing the ...
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EPS

An EPS file is an encapsulated postscript file type. These types of graphics files most often contain vector ...
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Front End Development

Front-end development deals with the client side of an application where users see and interact with that web ...
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GIF

In 1987, GIFs, or Graphical Interface Formats, were created by Compuserve. This new file format produced an ideal ...
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Graphic Designer

A graphic designer is a professional who uses design elements like typography, motion graphics, or images to communicate ...
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Grid

A grid is a concept in graphic design used for organizing content. It is a structure composed of ...
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High Fidelity Prototype

Once you are far enough along in a project, you can start to put together high fidelity prototypes ...
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Information Architecture

Information architecture refers to the structural design of a website and mobile applications constructed through organizing and labeling ...
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JPEG

JPEG is short for joint photographic experts group. JPEG is probably the best file type to use for ...
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Kerning

Kerning concentrates on adjusting the space between two specific characters. Characters have various widths, and proportionally distancing them ...
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Keyword Research

Keyword research is a key component of search engine optimization that involves finding search terms or phrases that ...
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Leading

Leading, pronounced “ledding”, is a typography term that refers to the space between lines of text and is ...
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Link Building

Link building refers to the process of acquiring and increasing the number and quality of internal and external ...
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Low Fidelity Prototype

A low fidelity prototype is a prototype where you are intentionally making it not look like a final ...
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Marketing

Marketing is the activities a company does to assist sales and promote the buying or selling of a ...
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Native App

A native application is a software program built in a particular programming language for a certain platform or ...
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Paper Prototype

A paper prototype is a type of lowest of low prototypes when it comes to its fidelity. This ...
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PDF

A portable document format is more commonly known as a “PDF.” You’ve undoubtedly experienced a lot of these ...
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Personas

Personas are fictional characters created by professionals to represent different users for products, services, websites, or brands. A ...
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PNG

PNG stands for portable network graphics. It is a web file type and is sometimes referred to as ...
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Portfolio

In graphic design, a portfolio is used to win clients and projects. It is a culmination of your ...
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PSD

The PSD file is the photoshop document file. It’s the primary file type for anything you create in ...
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Raster Graphics

A raster graphic is a type of graphic composed of pixels of various colors that form an image. ...
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RGB

RGB is an acronym for red, green, and blue. You can combine these three colors to reproduce a ...
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Sales

Sales are the process of promoting and selling goods and services. Being a good salesperson is not easy. ...
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Scamp

A scamp is a sketch of an idea that helps bring to life design ideas. It doesn't need ...
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SEO

SEO is short for search engine optimization. It is the process of improving a website to increase the ...
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Site Map

A sitemap is a model that provides information about pages, videos, and other files on your site, such ...
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SquareSpace

Squarespace is a website building and hosting software service that contains pre-built website templates and uses drag and ...
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SVG

A scalable vector graphic (SVG) is a vector-based file. It’s the most basic vector format you can use ...
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Traffic Estimation

How to Do Traffic Estimation Right: Choosing Your Tools & Metrics To Use Simply put, traffic estimation calculates ...
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Typography

Typography describes the art of styling and arranging letters, numbers, and symbols to appear in blocks of type ...
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UI

UI stands for user interface; this term encompasses the relationship between people and web and mobile applications. Decisions ...
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User Journey

The term user journey is often used with software and describes the culmination of experiences a person has ...
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UX

The term user experience was coined by Don Norman, founder of the Nielsen Norman Group, in 1993 when ...
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Vector Graphics

Vector graphics are made of paths that consist of thin lines and curves. They are created by drawing ...
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Visual Hierarchy

Hierarchy is a principle of design used to organize a structure of different levels of authority to show ...
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Wireframe

A wireframe is a low fidelity prototype that can be created by hand, on a piece of paper ...
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WordPress

WordPress is an open-source content management system that allows people with little to no web experience to create ...
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